{"id":67,"date":"2020-01-21T03:57:19","date_gmt":"2020-01-21T03:57:19","guid":{"rendered":"https:\/\/manejodecrisis.cl\/?p=67"},"modified":"2023-08-11T15:45:40","modified_gmt":"2023-08-11T15:45:40","slug":"comunicacion-organizacional","status":"publish","type":"post","link":"https:\/\/manejodecrisis.cl\/?p=67","title":{"rendered":"Comunicaci\u00f3n Organizacional"},"content":{"rendered":"\n<p>La comunicaci\u00f3n organizacional es la rama de los estudios comunicacionales y el conjunto de teor\u00edas y pr\u00e1cticas que analizan y critican el rol de la comunicaci\u00f3n en el contexto organizacional.&nbsp; Al interior de las distintas instituciones y organizaciones se desarrollan fen\u00f3menos comunicacionales que de alguna forma tienen un impacto en el devenir de la actividad organizacional, pero que pueden ser controlados desde una perspectiva estrat\u00e9gica, considerando la propuesta ret\u00f3rica de Arist\u00f3teles de que comunicar es el<em> arte de persuadir a las masas. <\/em><\/p>\n\n\n\n<p>En este sentido, se hace referencia al empleado\ncomo p\u00fablico receptor y con quien se utilizan algunas herramientas para llegar\ncon un mensaje determinado, como por ejemplo, boletines, avisos, comunicados,\nentrevistas, juntas, eventos sociales, etc.<\/p>\n\n\n\n<p>Por su\nparte, en el contexto externo, tambi\u00e9n las organizaciones est\u00e1n expuestas a fen\u00f3menos\ncomunicacionales y que se producen fuera de las mismas, principalmente\nactividades de informaci\u00f3n y difusi\u00f3n organizacional, cuyo p\u00fablico receptor son\nlos clientes y socios estrat\u00e9gicos, con quienes se utilizan herramientas de\ninteracci\u00f3n como blogs, redes sociales, televisi\u00f3n, radio, prensa, etc.<\/p>\n\n\n\n<p>Dentro de los fen\u00f3menos comunicacionales en la\ncomunicaci\u00f3n interna, para que exista una fluidez de la misma deben\ndistinguirse dos formas de comunicaci\u00f3n; una ascendente, es decir, desde los\nempleados hacia los superiores y otra descendente, es decir, desde los\nsuperiores o jefes hacia los empleados, aunque la toma de decisiones proviene\ndirectamente de los mandos superiores, sin que exista una mayor injerencia de\nlos empleados en ello. <\/p>\n\n\n\n<p>Para que todo proyecto de comunicaci\u00f3n organizacional resulte ser efectivo y al alcance de todos los p\u00fablicos, es necesario establecer desde sus comienzos un Plan Estrat\u00e9gico de Comunicaci\u00f3n. La acci\u00f3n de Planear y\/o de dise\u00f1ar un Plan, corresponde a definir una serie de instrucciones que permitan resolver un problema de comunicaci\u00f3n y Estrategia se refiere a crear o delinear una serie de propuestas tendientes a resolver un problema de comunicaci\u00f3n. <\/p>\n\n\n\n<p>En resumen, un Plan es una descripci\u00f3n de lo que se pretende hacer, como soluci\u00f3n para resolver el problema y la Estrategia, es la forma en c\u00f3mo implementar esa soluci\u00f3n en un determinado momento. <\/p>\n\n\n\n<p>Si le ha gustado este art\u00edculo, comp\u00e1rtalo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La comunicaci\u00f3n organizacional es la rama de los estudios comunicacionales y el conjunto de teor\u00edas y pr\u00e1cticas que analizan y critican el rol de la comunicaci\u00f3n en el contexto organizacional.&nbsp; Al interior de las distintas instituciones y organizaciones se desarrollan fen\u00f3menos comunicacionales que de alguna forma tienen un impacto en el devenir de la actividad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[8,9],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-comunicacion","tag-organizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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